Creating and designing a brand identity & packaging for a fun & story-driven tea brand.
Tea Tails is a playful and character-driven tea brand built around the idea that every cup tells a story. Inspired by the comfort of cozy tea rituals and the magic of imaginative worlds, the brand introduces a collection of teas, each represented by its own dragon companion. These dragons reflect the origins, flavor profiles, and personalities of each blend — turning the act of steeping tea into a moment of discovery.
Tea & Tails
Company
Personal ProjectRole
Graphic Designer
Project Type
Branding & PackagingYear
2025
Logo & Visual Identity
The visual identity was designed to balance simplicity and charm, using soft typography and playful illustrative elements that reference the brand’s dragon theme. The flexible and clean design system ensures the identity translates across both physical and digital platforms, from packaging to web.
The Packaging Design
The packaging explores how brand storytelling can be extended through form and function. The system includes loose leaf refill bags, reusable metal canisters, and individual tea sachet boxes — all designed to maintain brand consistency while adapting to different user experiences, whether at home, on a shelf, or during an unboxing moment.
Each tea blend is paired with its own distinct dragon design, fun personality name, and a light-hearted flavor story — making the experience as joyful as the tea itself.
